About Us
What we do
Heartland exists to contribute to human wellness by creating a bond between the owner and their home. We achieve this by building quality homes that carry an imprint of their owner, and by simplifying the purchasing journey.
A distinguishing trait of Heartland is the journey on which each owner embarks. As a developer, builder and owner we are able to simplify the buying process through a single point of contact, from the owners first enquiry to handing over their keys. We provide the canvas which owners use to write their own narrative through selecting available finishes and furnishings.
We are predominantly a brown-fields developer. Through leveraging technology we breathe new life into existing structures to create exclusive living environments in established neighbourhoods. We manage and maintain all our properties in-house with the assistance of dedicated partners to ensure the sustained quality of each home. When you infuse a well designed space with your personality, you are guaranteed to love where you live.
Our Story
Our homes all have a story behind them. Our journey began working with heritage buildings and preserving the stories these historical buildings tell while completely transforming them to allow for ease of stay. Our first homes were carefully hand-crafted, each with unique features and focus points, and is how we still approach each home today.
The customisation required for these heritage homes helped us develop into leaders in home customisation. This led us to specialise in providing off-plan buyers with online and virtual tools to colour in professionally curated spaces.
Our Passion
"A home is where we grow, dream, and find refuge from the world. It shapes us, and we shape it back, making it a true extension of ourselves." Stephanie Shapiro.
We are a team made of property and software developers, it isn't common, but it has helped us invent new tools to allow owners to interact with their future homes. We are all about innovative thinking, and pushing the boundaries of what is possible within the residential market.
Although the nature of our projects have changed over the years, our ethos has stayed the same: We believe a home is an environment that allows us to shape our thoughts, recharge us and inspire us to take on the world around us.
Our Roots
We are a property company that was born out of the commercial events industry. Our origin company Heartfelt Arena has been around since 1967. We have taken the same detail-focused thinking from the high-end events industry into the property market.
The heart of our mission lies in the feeling you get when you walk through your front door and instantly feel restored and rejuvenated. Your home should reflect who you are and resonate with you.
Science keeps revealing how the design of our homes impacts our health and happiness. By using proven design strategies and technology, we can create homes that actually make us feel better and improve our well-being.
We're all about shaking off the idea of living in a cookie-cutter house that feels like it was made for someone else. Copy-paste designs not only take away from the value of your investment but also leave you feeling like just another brick in the wall.
Shaping your dream home is meant to be a special experience. Our approach sets us apart from other developers who rely solely on agents. With us, you'll have a dedicated assistant guiding you through every step, from the start of the journey to move-in day, and beyond.
